Affiliate Marketing

How Retaining Your Customers Can Bring In New Ones

In this gadget driven world some of traditional ways of bringing in new business are still alive and well. However some are slowly becoming extinct. Cold calling people is becoming less and less effective, but getting your new and existing customers to give you referals is much better and these leads are warm. When you have your customer’s personal recommendation behind you that phone call is easier to make.

Then of course you need to be following up these leads in some way. You need to ensure that as and when they do decide to buy what you offer you are fresh in their mind. Maybe a quick follow up complement slip with your photo followed next week by a cut out from the newspaper of something relevant to their business. This is all good stuff and is building up the relationship. You’re the helpful guy trusted by someone they trust and that is gold.

Business owners forget that nurturing such relationships is something you should also be doing with your existing customers. That might sound expensive. Not if you segment your customer base and identify the right ones. Those customers that spend again and again. Once you’ve identified the right customers be sure to test that your relationship building works. Do control testing, entertain one group and ignore the other and see what happens. For those that are worth the effort then building a relationship with them will ensure they are more likely to stay with you and not wander. Sending notes in the post is a good approach – not selling but helping, and reminding them why they do business with you.

Relationship building works best if you can get face to face so do the “stuff in the post” process and then give them a reason to come and see you. How? Simple. Put an event on. Remember only invite those “gold customers” in the “live” test group.

Whilst a little bit cliche corporate golf days still work really well. Even if they are not gold players they often would be keen to give it ago. Give them custom golf gifts such as custom golf umbrellas with your logo or maybe yours plus theirs and this helps build the relationship. Be sure to get advice from a corporate golf event expert.

But does the new online world give us any other options you can exploit along these lines. The success of social websites such as Linkedin.com is based on the ability of people to do online networking and to create new relationships based on who you know. The social site granddaddy of them all is Facebook. Building a business page is key for businesses wanting to take part in social media. Treat Facebook as a communication channel and encourage your customers to keep updated by joining your Facebook business page. Once they are there you can slowly ramp up the amount (up to a point) of and nature of communications you do with them. For example when you are setting up your golf day use the facebook event planner to keep people posted.

What is good about this is your customer may learn to do what you do. Then they may being relationship building with their customers . Their customers will become part of their network and then become aware of you as you continue to communicate through your channel.

Remember the 1st law of social media is don’t sell just help. Don’t worry give enough help and the visitors to your business will grow.

Maximize Your Affiliate Sales With These Landing Page Design Tips

Your web site is the tool you use to earn a living from the visitors that arrive. You give good information to them and build up confidence and ultimately they purchase the product that you are endorsing. Although, there are key elements that you need to take into consideration in a landing page design which will allow you to get the most affiliate sales possible. Let me introduce you and clarify why these elements are important to consider on your website.

First, you need to ensure your landing page design is non distracting. Do not have music or noises that begin when somebody visits the web site. Most of us simply detest this and right away click the back button from website pages like that.

If you have google adsense on your web site where you are marketing an affiliate product, get rid of it. With google adsense in your webpages, you are simply giving away buyers to other people. See, your visitors will notice the ad, become intrigued and click on it and go away and buy something from somebody else. All thanks to you utilizing adsense. Sure, you most likely got a few cents from the ad click but it might have been a lot better to have made the sale and received a $20+ commission instead.

An additional thing to consider about your landing page design is that it needs to be reader focused. I notice that on many web sites, people put up posts and ramble on and on and just speak about the topic of their niche. Instead of doing that, write the article to benefit the reader. Connect with them and give them advice to assist them in their problem. At the end of the article, talk about the solution to their difficulty and link them to it through your affiliate link. This really is much better than simply discussing a niche.

An important thing is colors. You have to select colors that are not hard on the eyes and complement the vendor’s page To provide an example, if the merchant’s page is blue, you shouldn’t do your web site in a green or crimson color. Instead, you should try to be similar to the merchant’s web page. Your visitor, when he hops over through your hoplink, will feel more confident about the product than hoping from a site with a great difference in colors. This is subconscious to them and it has been verified that familiarity is significant in converting your visitors into sales.